The need for advertising is increasing and it is almost impossible to eliminate it from every business's marketing activities. Therefore, understanding and properly implementing advertising methods is the best way for you to reach the right audience and stimulate their interest and use of your products/services. Facebook Audience Network is one of the effective ways of advertising, this network allows partners to make money through huge user data from Facebook. Through this article, we will provide specific instructions on this concept, as well as notes you need to know before launching ads on Facebook Audience Network .
Facebook Audience Network (abbreviated as FAN), also known as Facebook's smart object network, is used to display Facebook ads on Android or IOS. Launched in 2014, FAN allows partners to use Facebook's user audience data to advertise on third-party websites or applications.
Businesses can freely choose the advertising format they like and transmit it to many customers in mobile applications. Typical examples of FAN activities are small banners or pop-ups on mobile applications. Therefore, even if users do not use Facebook, advertisers can still reach them and increase the opportunity to earn more income for application publishers when allowing advertising.
Developers are allowed to filter ads or ad categories, depending on the evaluation criteria. Facebook Audience Network also supports the delivery of ads for each application and calculates income payments to developers.
In addition, FAN also grants publishers the right to monitor advertising, through evaluating and measuring clicks, reporting according to specific time frames, and estimating achieved revenue.
Although it works the same way as Google Adsense , Facebook Audience Network only allows advertising on mobile devices. But Facebook itself owns a very large user database, diverse in customer targets, becoming a valuable "gold mine" for many publishers and application developers.
The highlight of Facebook Audience Network is that it can bring ads to users even though they may have never used Facebook. Thanks to Facebook data collected from third-party websites and applications, if advertisers guide users well, achieve high conversion rates and interaction levels, advertisers will significantly save costs. let go.
This means that you can completely expand the scope of your advertising campaign, increase its popularity to more people, and increase the density of advertising displays to the right audience in the niche market.
According to statistics, ads distributed on Facebook Audience Network have a click-through rate 65% higher than the old trend on Facebook. Therefore, there is a high possibility that users will download it and increase revenue for advertisers.
Compared to the cost of Facebook Ads, the cost that businesses have to pay to display ads through FAN is 72% lower. On the other hand, 80% of FAN's visible audience are local people.
When users interact with an advertisement on FAN, such as clicking on a banner on the application, they will be taken directly to the address that the business has installed. Therefore, the user experience process happens faster.
Facebook uses Advertiser Outcome Score (AOS - Advertiser Outcome Score) to improve content on Facebook Audience Network. This is feedback provided to publishers, similar to an advertising position measurement and evaluation system, it also brings great efficiency to advertisers.
There are 5 typical ways of operating as follows:
Private policies and benefits:
Unlike Google Display Network (GDN) , FAN will randomly display your ads to each website or application. Therefore, you won't know exactly what content will be displayed next to your ad.
This will be really difficult to control for some brands with specific requirements for advertising posts, you need to consider carefully before deciding to activate Facebook Audience Network.
You can't limit the number of times your ad appears per day or per week. This can cause user discomfort about that ad, if the frequency it displays is too frequent for them. Therefore, advertising on Newsfeed will have an advantage, as it can limit your display frequency.
Currently, Facebook Audience Network supports the following advertising objectives:
Facebook Audience Network supports 3 main ad formats, including images, videos and carousels. Note that if the advertising objective is different, the ad placements and available formats will also be different.
Video ad parameters for Audience Network advertisers
Select Open Ads Manager .
Select Create ad .
Select a target that meets the conditions for use in FAN.
At the Ad group level , add your audience and targeting options and click Edit placements .
Select the device type from the following options: All devices (Recommended), Mobile, Desktop.
Select that menu on Facebook Audience Network to see all placement options:
Add budget, schedule and ad content.
Select Confirm in Ads Manager to complete your ad setup.
Overall, Facebook Audience Network is currently a fairly stable way to generate profits for advertisers. To maximize advertising activities, Facebook has proposed different price levels, helping you flexibly allocate your budget based on advertising performance. If you own information about a certain audience group, your advertising goals are relatively more specific, now you can fully take advantage of FAN to launch it.
However, to avoid the risks of becoming a nuisance to users, you need to regularly monitor the frequency of ad displays, as well as balance the performance of each network being accessed. Besides, you should not only learn about Facebook Audience Network, but also evaluate all forms of advertising available on the market, to find your own competitive advantage.
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