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How to Create and Share a Facebook Pixel in Business Manager
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How to Create and Share a Facebook Pixel in Business Manager

Tác giả: Admin Tuan Ngày viết: 2023-11-05 14:49:17

Looking to accurately track the effectiveness of your Facebook ad campaigns? A Facebook Pixel is the tool you need. In this article, we'll guide you through creating and sharing a Facebook Pixel using Business Manager, helping you to efficiently optimize your ads and retarget your audience.

What is Facebook Pixel (Meta Pixel)?

Facebook Pixel (now called Meta Pixel) is a JavaScript code that Facebook provides to marketers to link a business's website to the ads that the business has run on Facebook. Thanks to this code, businesses can track conversions that users have made on the website after being led to by Facebook ads, such as clicking on the registration button or clicking on the call button, messaging, etc., depending on how the business sets up. Facebook Pixel is considered an indispensable feature that helps Marketers synthesize the effectiveness of their Facebook advertising.

What is Facebook Pixel used for?

Facebook Pixel is considered as the connecting thread between Facebook and the website. You can understand it simply like this, Facebook Pixel is the camera for your website, it will record and track all actions when someone from Facebook ads visits the website, from there report back to Facebook to help you see the effectiveness of the ads you have set up.

Thanks to pixel, Facebook has the ability to provide the most accurate reports to businesses, and at the same time, the data that Facebook collects also supports businesses in managing advertising performance and the level of interaction on the website.

In addition, Facebook Pixel also has the ability to Remarketing (target the target audience) when combined with Custom Audiences (custom audiences).

Creating a Facebook Pixel in Business Manager

Step 1: Access Event Manager

Visit the link: business.facebook.com/accountquality/

Click on the Hamburger icon and select "Event Manager"

On the Event Manager interface, select the ad account you want to attach the Pixel to from the top right corner, then click on the "Data Sources" option.

Step 2: Select Data Sources

Tick the data sources that will allow you to attach the Facebook Pixel. These are the sources where you want to track user activities. In this case, we select "Web".

Choose Data Source for Pixel

Step 3: Name Your Facebook Pixel

Enter a name for your Facebook Pixel and click on the "Create Pixel" button.

Step 4: Test Partner Integration

Input the URL of the website where you want the Pixel to record data, then click "Check".

Step 5: Choose How Facebook Pixel Connects to Your Website

It is recommended to select both "Conversions API" and "Meta Pixel" options, then click "Next".

Step 6: Set Up Conversion API

For the best results, choose "Manual Setup" and then click "Next".

Step 7: Continue Setup


Click on "Continue" to proceed with the setup.

Step 8: Select Event Type

Choose the type of events for your business. Options include:

  • Commerce & Retail
  • Entertainment & Media
  • Education
  • Real Estate
  • Technology
  • Financial Services
  • Professional Services
  • Automotive
  • Travel
  • Other Business Categories

Step 9: Choose Event Details

In the "Customer Information Parameters" section, tick the information you want the Facebook Pixel to track, then click "Continue".

Step 10: Review Setup Process

Review the setup process and then select "Continue".

Step 11: Follow Installation Guide (if needed)

If necessary, view the installation guide for the Facebook Pixel and click "Continue Pixel Setup" to complete the process.

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