With more than 2 billion monthly users around the world, Facebook offers a large number of potential customers. Facebook Business has become one of the effective support platforms for businesses in running ads. In this article, let's join Accnice to learn about what Facebook Business is and the simple process of creating Facebook Business .
Facebook Business is a social network management platform developed by Facebook to support and optimize online advertising activities for businesses. Facebook Business is designed to help businesses create and manage various Facebook accounts and pages, as well as advertising projects. This is a tool used to track, navigate and measure the performance of online campaigns.
What is Facebook Business?
Facebook Business Manager is the ability to create a shared working environment for many users without requiring them to be friends on Facebook. This feature helps protect the privacy of individual accounts while maintaining effective sharing and collaboration. Built-in analytics and reporting tools in Facebook Business Manager provide insights into marketing and advertising performance, helping businesses better understand their target audiences and optimize their marketing campaigns .
Large businesses own many Fanpages and advertising campaigns, and managing them manually becomes ineffective. With the support of Facebook Business, businesses have the ability to link everything from the Fanpage to the advertising campaign, to collect statistics and return results to administrators. This feature gives users an overview of all social media activity, from customer interactions, demographics to ad performance assessments.
Manage business operations better
In addition, delegating access rights in Facebook Business Manager allows administrators to assign tasks to specific members and monitor their work progress effectively. Such decentralization is essential for businesses that need to manage agencies or units that carry out advertising campaigns for them.
Facebook typically rolls out and releases new features in a phased manner, with business account users being the first to receive updates. Facebook prioritizes these accounts to ensure that your business stays ahead of the latest trends and technology, helping you stay effective in your marketing and advertising campaigns.
In addition to being prioritized with new features, there are some features that are exclusive to Facebook Business accounts that personal accounts cannot use. These features include ad campaign management and analysis tools, helping you better understand your ad performance.
When you have problems or need support, your Facebook Business Manager account will ensure that your requests are handled quickly. Compared to using a personal account, account reports can last from a few days to a week, a business account helps you save valuable time and resolve problems quickly.
In addition, Facebook Business helps you connect directly with experts from Facebook, specifically the Facebook Ads Team. When you have difficulty optimizing your Facebook ads , you will have the opportunity to receive advice and guidance from people with extensive knowledge of Facebook advertising so you can make your advertising campaign more effective. , save time and resources, and ensure you're leveraging the full potential of this advertising platform.
3.1 Advantages
3.2 Disadvantages
4. Facebook Business creation process
Visit https://business.facebook.com/ to create a Business Facebook business account. Then, click the "Create account" button on the right corner of the screen, as shown below:
Select Create account
Fully update all required information, such as: business name (this name will be visible to everyone so must be clear and cannot contain any special characters), name of you and your business email.
Once you have registered for free and updated successfully, you will be launched directly into the Business Manager application.
To add your Facebook page to Facebook Business Manager, do the following:
From the Business Manager dashboard, click Add site. Then, in the next screen, enter Add Page again.
Start typing your Facebook page name in the text box and click on it. Then click Add Page. If you're an admin of that page, your request will be approved automatically.
Add Business Pages
If you have multiple Facebook pages associated with your business, add the remaining pages in the same way.
Once you add your ad account to Facebook Business Manager, you can't delete it. So, only add accounts you own. To access the customer account, click Request access.
Add an ad account
From the Business Manager interface home page, click Add ad account => continue clicking Add ad account => enter the ad account ID (the ID can be found in Ads Manager) .
Enter the ad account ID
If you do not have an advertising account, you need to create an advertising account before adding it to Facebook Business.
Facebook Business Manager allows you to add members to your Facebook page and advertising campaigns. The steps are as follows:
From your Business Manager dashboard, click “Add people.”
Click “Add person”
In the next screen, enter the email address of the individual you want to add.
Enter your email address
You can decide to give these individuals limited account access (select Employee Access) or full access (select Administrative Access). Then click Next.
Grant access
In the left menu, click Pages. Select the pages you want to grant permissions to members. Customize individual access using toggle switches.
Go back to the left menu and click Ad accounts. Customize user access using toggle switches. When you're done, click Invite.
The Facebook pixel is a piece of JavaScript code that is integrated into your website to establish a link between your website and Facebook. The Facebook pixel helps Facebook track and record user activities on the website, from viewing products to completing orders. An important point is that the main administrator of the Facebook Business account has the ability to delegate access rights to others. This means you can customize the operating limits of these units to suit your needs. Authorized entities will have the ability to access and adjust the settings of the Facebook Pixel. This is useful when you work with a team or partner and want to share access to jointly manage ad performance on your site. With access permissions in the Facebook Pixel, you have control and ensure the security of important data and advertising activity on your website.
5.2 Business assets group – Facebook business
This feature allows you to take all the viewed content and combine them into a group that you can grant access to. Here are some cases where you can use it:
The above article has compiled all the knowledge about what Facebook Business is and the simple process of creating Facebook Business that Accnice wants to share with readers. Hopefully with this useful information, you will cultivate and accumulate good knowledge and experience about Facebook Marketing to apply to your business' advertising campaigns.
